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Beauty Industry, People in the News

New Head of Beauty at Procter & Gamble

Alex Keith takes the lead.

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By: Jamie Matusow

Editor-in-Chief

Alex Keith, formerly the president of P&G’s global skin and personal care division, has been promoted to the position of president of global hair care at P&G and will lead P&G Beauty. She succeeds Patrice Louvet as the head of Procter & Gamble’s beauty business. Louvet departed P&G for the position of chief executive officer of Ralph Lauren Corp., succeeding Stefan Larsson
 
Markus Strobel, currently the vice president and brand franchise leader of SK-II, takes over Keith’s former role. 

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